Welcome to Underbelly Kings of St wear Melbourne, where we delve into the vibrant and often overlooked underbelly of Melbourne. Born and raised in this eclectic city, our streetwear brand embodies the unfiltered spirit and raw culture that pulse through its hidden streets and laneways.

Melbourne is a city of contrasts, where the gritty meets the glamorous, and it's this unique blend that inspires our designs. Each piece we create tells a story rooted in the urban landscape—celebrating the art of graffiti, the energy of underground music scenes, and the diverse communities that thrive in the shadows of towering skyscrapers.

At UnderBelly, we believe that fashion is more than just clothing; it's a form of self-expression and a representation of one's identity. Our collections are crafted with attention to detail and a commitment to quality, ensuring that they not only look good but also feel authentic to the Melbourne experience.

Join us as we explore the depths of our city and bring the essence of Melbourne's underbelly to life through our bold and innovative streetwear. Together, we can redefine urban fashion while honoring the stories that shape our community.